Heather Lutze is a widely acclaimed speaker, trainer and consultant who literally wrote the book on search engine marketing. Two books, in fact—The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing and the brand-new Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing.
Heather uses a witty, "no-geek-speak" style that demystifies Internet marketing. You'll learn tactics you can put to work immediately to get real business results from social networks.
This high-energy and informative presentation is not just for geeks, but designed for everyone responsible for attracting customers and driving sales.
Heather spent three years training advertisers in Paid Search techniques for Yahoo! Search Marketing. She is a member of the National Speaker’s Association (NSA), a sought after Vistage International Speaker and has shared the stage with Tony Robbins Business Mastery in Fiji and London. And yes, Heather has even been on Oprah, and will tell you all about it if you ask!
Heather founded Findability Group in 2000 in response to all the frustrated web site owners who had paid good money for beautiful, high-tech web sites that weren’t bringing in business. As CEO of Findability Group, Heather leads a dedicated and slightly obsessed team of fifteen search marketing pros, whose mission is helping companies connect with their ideal customers online.
Friday, April 20
Lunch begins at 11:30 a.m. // Doors open at 11 a.m.
Sheraton Overland Park Hotel, 6100 College Boulevard, Overland Park, KS 66211
$55 (includes lunch and copy of Thumbonomics)