I've always been more of a search guy. It's true. I'm all about getting business owners on the first page of Google.  That's what I'm good at.  SEO, PPC, Link Building. That's the world I'm most comfortable in because that's a world where I can measure results and prove value. I've been slow to accept social media as a business tool but I'm finally seeing the light.

I recently attended a digital media conference in Phoenix, BOLO 2011, where I met some of the great social media leaders…