Study: ROI May Be Measurable in Facebook, MySpace After All
Package-Goods Brand Earns $1.28 Million in Sales From $1 Million Social-Media Campaign
by Jack Neff
Published: April 13, 2009
BATAVIA, Ohio (AdAge.com) -- Package-goods brands are still cautious about social media, figuring that the return on investment can't be accurately measured. After all, marketing on Facebook or MySpace might generate a conversation but not necessarily a sale. Now, however, a…
Continue
Posted on April 14, 2009 at 11:52am
Comment Wall (2 comments)
You need to be a member of Social Media Club KC to add comments!
Join Social Media Club KC