When asked if they produce content for their company, a majority of the hands went up in Kansas City Café on March 2. Though a social media club S.M.C.K.C. is comprised of many different occupations and talents. As companies are looking to grow online, social media strategies of interacting with your target audience can play a key role in how companies form their publishing department.

Brody Dorland and …

Social media enthusiasts explored the different uses of Pinterest.com during the S.M.C.K.C. February 16 event. The Pinterest-inspired happy hour spread at Barkley really seemed to showcase the function of Pinterest, to share ideas and discoveries with the group. Not knowing much about the Pinterest myself beyond the photo-sharing aspect, the casual discussion was a great tool in learning more about Pinterest and how to navigate it. 

“What” Pin

The…

Feedback could be hard to come by even with the best social media strategies. Simply implementing an internal social media team isn’t a magic bullet solution for company outreach. Updating a Facebook page or composing clever tweets may work for some companies and not others. Jon Bird, Creative Manager for Social Media at American Airlines, spoke at the Feb. 3 SMCKC Breakfast. Bird presented the necessary social media strategies @AmericanAir uses to interact with their…